Here’s how I do it.
Learn: Understand pain points. Talk to customers. Dig into data. Get broad context. Know my competitors. Listen. See examples.
Design & Build: Find the technical solution to the visual dream. Simplify and beautify. Aim for interactions that serve purpose and spark joy. Draft a business model. Prioritize features. Build in data tracking and flexibility for experimentation, from the beginning. See examples.
Launch: Get the MVP out. Project manage like a boss. Coordinate marketing, PR, legal, and customer service. See examples.
Optimize: Put the product in front of real customers. Get their feedback. Fix the bugs. Solve newly discovered edge cases. Create specialized experiences for different segments. A/B experiment with new iterations. Keep going. See examples.
Find more details and case studies on each phase below. Or download the full PDF version here.